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HITEC 2026 made clear the need for Agent Management
The perennial Superbowl of Hotel Tech was a whirlwind this past June in San Antonio. Going in, we all wanted AI hard and fast, with the shift happening clear
Hotels are vanishing in AI searches – and it’s having a big impact on corporate event bookings
With 94% of hotels failing to appear in AI search results, venues must adopt structured, detail-rich content strategies to stay discoverable
Why hospitality schools need virtual prototyping to prepare digitally work-ready graduates
Lecturers at Hotelschool The Hague argue hospitality schools must embed VR simulations, AI prototyping, and Makerspace environments

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