A Hotel Customer Data Platform (CDP) is a term you’ve likely encountered frequently in recent years if you work in hospitality.

In the hospitality industry, success doesn’t happen by chance—it’s planned. As a hotel manager, I’ve seen firsthand how a well-crafted operational plan can transform a team from reactive to proactive, from scattered to synchronized. The Manage Business Operational Plans course reinforces what many of us have learned on the job: operational planning is the bridge...

Capture early summer demand with personalized website campaigns tailored to drive more direct bookings