We have all been in the internal meetings, the session where a leader explains why their department has gone over their labor target. At times, the explanation makes sense

If there is one thing we’ve learned from thousands of hotels is that a good hotel guest journey implementation makes a complete difference for the guest experience.

Now well into 2026 and the latter half of the decade, hotels have to reinvent yet again how they source customers, both transient as well as corporate and group.