The phrase Alternative Lodging surfaced in the early 2000s as a way to describe options other than hotels. Between 2004 and 2011 industry professionals

In today’s hospitality landscape, traditional marketing alone won’t cut it. Guests are discovering, booking, and reviewing hotels through digital channels—and your strategy needs to meet them there.  As hotel executives and commercial teams, we must evolve from static campaigns to dynamic, data-driven marketing. That means understanding the full digital funnel and using every tool—paid, owned,...

Key Takeaway: Your GEO should build on top of your SEO strategy.